San Francisco, August 3rd, 2016 – mscripts, a mobile pharmacy platform, and West Corporation, a leading provider of technology-driven communications, announced a partnership today that will enable pharmacies to engage and activate consumers toward better medication adherence.
The mscripts platform uses advanced analytics to engage patients at critical prescription adherence decision points, serving thousands of pharmacies and healthcare organizations worldwide. The addition of West’s communication capabilities now means that pharmacy consumers will be able to communicate with their pharmacy through an array of channels including mobile, text, email and automated voice.
By deploying a coordinated communication strategy, pharmacies will prevent patients from receiving duplicate or unwanted messages. Patients will have the ability to control how and when organizations contact them by setting and managing communication preferences.
“This partnership promises to meaningfully enhance the patient experience by ensuring that pharmacy customers receive the right information, at the right time and in their channel of choice,” said mscripts’ CEO Mark Cullen. “We’re excited to partner with West to give our pharmacies a solution that will reduce cost, maximize revenue, improve quality and, most importantly, optimize the patient experience.”
“The next wave in pharmacy automation involves using the communication channels preferred by customers-- a combination of mobile, voice calls, texts and emails, to regularly engage customers, keep them on a prescribed path, and to identify those at the highest risk so they can be connected back to the pharmacist for intervention.” - Robert J. Dudzinski, Pharm.D, EVP West Healthcare Practice.
mscripts delivers patient adherence and engagement solutions through their innovative, easy-to-use mobile and web health management platform. The mscripts’ platform serves millions patients spanning national, regional and specialty pharmacies along with hospital out-patient systems. Pharmacy patients manage their prescriptions and health on their mobile phones through 2-way interactive SMS messaging and branded mobile applications, making refilling convenient and remembering to take medications easy. mscripts improves adherence by improving refill rates, providing education and health information, and applying advanced analytics to better understand patient behavior. Learn more at www.mscripts.com.
About West Corporation
West Corporation is a global provider of technology-enabled communication services. West helps manage or support essential enterprise communications with services that include unified communications services, safety services, and interactive services such as automated notifications, telecom services and specialty agent services.
For over 25 years, West has provided reliable, high-quality, voice and data services. West serves clients in a variety of industries including telecommunications, retail, financial services, public safety, technology and healthcare. West has a global organization with sales and operations in the United States, Canada, Europe, the Middle East, Asia Pacific and Latin America. For more information on West Corporation, please call 1-800-841-9000 or visit www.west.com.
Lara Loveman, 415.349.3535
Director, Business Strategy
Marcia Rhodes, 480-664-8412 x 15