mscripts' Clinical Programs help your pharmacy go beyond the prescription
Pharmacy offerings have expanded and we’re here to help you spread the word. mscripts’ Clinical Messaging enhances your health and wellness offerings through personalized interventions.
Tactics that improve immunization rates
The power of the mscripts platform lies in analytics that provide insights into micro-moments in patient behavior and proprietary algorithms that enable targeted messaging to drive behavior change.
We’ll start off the season with a one-time mass digital notification letting all your patients know that they can come in and get an immunization any time. Then, for the next few months, we’ll insert a message into their pickup notifications, reminding them to get a flu shot while they are picking up their meds.
mscripts can set logic in place to target patient groups via the following filters:
Demographics (age, gender)
Staying on top of vaccinations is critical for patients, yet studies show that multi-series vaccines experience low completion rates of 25-60%. mscripts’ multi-series vaccine reminders increase awareness of immunization services, give patients visibility into their dosing schedule, and remind them when it is time to get their next in-store immunization.
Our programs establish multiple touch points with the patient to ensure they return for their follow-up doses within the dosing schedule timelines. We remind patients after they receive their first dose and when they are due for follow ups. Messages can include links to education, pharmacy scheduling and contact information, and allow patients to opt out of further communications at any time.
Sometimes patients just need a little nudge. ReviveRx is an adherence program for patients who are late-to-fill prescriptions for specific conditions or disease states such as diabetes, hypertension or high cholesterol.
How effective is it? I In a single month, ReviveRx drove 40% of messaged Metformin patients back on therapy.
mscripts algorithms remind non-adherent patients who are lapsed by 15 days or more to fill their prescriptions. Beyond reminders, we can also include links to education or in-person pharmacy counseling offers to further support their efforts to get healthy.
These messages can be targeted by:
Expired or zero fills
Programs are accompanied by detailed reporting on immunization outreach results, including:
- Number of patients messaged
- Total number of messages delivered
- Number of each message type delivered
- Average number of messages delivered per patient
- Conversion rates for messaged vs. filled vs. sold
- Number of additional refills/new fills generated
- Click-through rates to any external websites referenced within the program messages