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To Tackle Sensitive Topics Like Medication, Reach Boomers On Mobile

The past few years have seen the rise of mhealth, a new industry aimed at bringing new transparency and convenience to health care through the medium of the mobile phone. Much of the technology has been aimed at the “worried well,” and primarily at a younger demographic.

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http://www.mediapost.com/publications/article/244113/to-tackle-sensitive-topics-…
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